I hate to admit this, but I haven’t really looked extensively at the work done by Y&R before. I have gone through so many of their videos and images, and honestly their work is brilliant. It is so consistently artistic and thought provoking and like I said before, always very much on strategy. But the part that gets me is really the artistic aspect. When I was entering high school in the IB program, I had to be interviewed by a panel. They asked me what I wanted to do with my life, and I told them that I wanted to be a composer. But not any old composer, I wanted to create my own genre of music involving string instruments and heavy electronic drum beats. I used to create such music on my electric piano. But beyond just composing music, I wanted to compose images to go along with that music. My inspiration was that screensaver with the gyrating lines. I used to be entranced by those lines, and was frustrated that there was no music to go along with them.
The work done by Y&R brings tears to my eyes because their ads are what I was imagining when I was 13 years old. I have gotten so lost and confused in the world of academia that I almost forgot what really inspires emotion in my heart and in my mind. Here is one of the commercials that really struck me:
It is exactly what I was imagingin when I played with my dolls, my characters, barbies, paper dolls, beanie babies, tinker toys, polly pockets, legos, pogs, etc. I am in awe of Y&R.
