Yet another awesome even put on by Wieden & Kennedy! They challenged joggers and runners to run to certain phone booths around town, dial a number and enter their individual identifier, and then were sent from that phone booth to another phone booth! There was even a competition between boys and girls!
This kind of event would definitly motivate me to run more. If you have the feeling that someone somewhere is watching you and keeping tabs on how much and how fast you run, you will inevitably go faster. And challenging people do DO more and RUN more and BE healthier is what Nike is all about! Right on, W&K.
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