This ad is very disappointing to me because it involves very little strategy and simply relies on pop sensations and trends, although I’m sure that’s exactly what they were going for:
Kinda reminds me of this exploitation of pop culture, although this focus on “generation” reminds me of the latest Levi’s ads:
My goal in life is to incorporate the advertising industry into the space industry. I want to advertise for space exploration and research to gain popularity,enthusiasm, and of course funding for furthering our knowledge of the cosmos. I teach science to youth with a program called CASA and astronomy at the University of Colorado at Boulder. As a senior in the Advertising program at CU Boulder, I have a perspective that I need to share with the world so that people realize how fruitful and beneficial space travel is.
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This entry was posted on Tuesday, February 1st, 2011 at 5:53 pm and posted in Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed.
